The City Of The House - 1479 Words

compluvium, which was positioned directly above the impluvium, a basin area to collect rain water. The pater familias would be most likely to stand or be seated in the atrium in line with the fauces. The visitors gaze was then cleverly directed to the owner of the house by a sequence of architecturally framed planes against a backdrop of an alluring glimpse of the garden beyond. From this dominant position, the master of the house appeared to control the boundaries of his home. (Figure 13) Most of the activity took place in the atrium. Ancestral portrait masks and household gods were familiar sights. There was often a loom for spinning and weaving to show guests that the matron of the home worked with wool and was therefore of exemplary†¦show more content†¦This is significant for the discussion of ritual to note the difference in suburban villa house structure verses the previously stated traditional Roman house. The Roman Villa has long been epitomized as an elegant and luxurious refuge, and a haven removed from the commotion of everyday life. Even in antiquity the time spent at villas were synonymous with pleasure, wealth, and leisure. As the letters of Cicero and Pliny expressively demonstrate, the aim of every wealthy noble was to have several villas, or country residences, preferably with immaculate views. This acceptance of more opulent style of life has been regarded as an acculturation effect resulting from Rome’s expanded rule into the weste rn and eastern Mediterranean, and their direct contact with the Hellenistic world. Roman aristocrats began to desire lavish surroundings to match their sense of power and dominance. This new way of life called for opening the house to the landscape and including gardens within the inhabited space. The Roman Villa’s clever orientation of porticos, dining rooms, and bedrooms to take advantage of particular vistas shows that Roman aristocrats and their architects consciously included nature and the landscape in their designs to enhance them and add a new dimension to the inhabitant’s enjoyment. As one can see within each Roman dwelling,

Project Analysis Cloud Architectures - 1298 Words

Paper Title: Cloud Architectures Reviewer Name: Sultan Aldakheel Content Review: Jinesh Varia Problems addressed by the Paper Varia research attempts to give a description of an exemplar of an application, which is presently in production utilizing the on-demand components that Amazon Web Services offer. The author wished to find out if the application could enable a developer to match patterns through many web documents. In this regard, the researcher found it useful in bringing up on- demand millions of virtual servers. Further, Varia wanted to find out the best practices, which could be used on each of the web services provided by Amazon. The result would shed light in to whether the services could create an application that could be scaled using industrial strength. Main Contribution The paper is not an introduction of a new process, but an evaluation of an existing technology (cloud architecture), although with recommendations for the best practices in order to achieve maximum benefits. It can be termed a new analysis of an application, which is presently in production utilizing the on-demand components that Amazon Web Services offer. Cloud architectures denote designs that involve software applications for demand services that are only accessed through the Internet. The author gives examples of where such as applied; for instance, when processing a request from a user wherein the prerequisite resources on-demand e.g., computer servers does the work andShow MoreRelatedThe Cloud Computing Technology Is An Architecture Based On Saas And Paas Over Internet1112 Words   |  5 Pages According to Duncan, â€Å"Architecture Dr. Schadt† is a founding member of â€Å"Sage Bionetworks†. This is helped in initiative design to support or b uild the database (Duncan, 2009). In today’s world organizations looking forward to have more powerful computing to successfully achieve their projects or goals. â€Å"As the case of extreme scientists† states cloud computing, as professor â€Å"Varma† says, the usage of cloud computing been highly impacting in organizational growth, based on software as a serviceRead MoreArchitecture Project Justification Example800 Words   |  4 PagesProject Justification Our current time entry system will no longer be scalable; projections are to grow its user base by tenfold from 100 users to 1000. The upcoming construction of Manhole offices in Chicago IL, Denver CO and Dallas TX will require a more suitable approach in providing a time entry system that is accessible outside of its current headquarters office in Lincoln NE. The time entry system must be scalable, reliable and fully secure. The project also seeks to reduce cost by allowingRead MoreBusiness Architectural Proposal Essay examples863 Words   |  4 PagesSmart Thermostat Business Architecture Proposal Capella University Introduction Products for smart homes will start to see a big growth in the upcoming years thanks in part to the progression of the mobile network infrastructure. Newly developed applications cloud services are setting the stage for a more sophisticated home monitoring service. Because of opportunities like this, is the reason why a proposal for a business architecture supporting Smart Homes, Inc is being submitted. The mainRead MoreApplication Of A Distributed Agricultural Sensor Network1396 Words   |  6 Pagesthat go into that production. One possible solution is the collection and analysis of environmental data. IoT sensor networks can cheaply provide distributed data that can be used to improve plant health, increase harvest yields, and decrease waste. The primary focus of this project will be to prototype a distributed agricultural sensor network that will be able to monitor the environment, network and analyze the data on the cloud, and finally provide feedback to the environment. I. INTRODUCTION TRead MoreMemory Database And Cloud Computing1341 Words   |  6 PagesConsider In-memory Databases and Cloud Computing In-Memory Database / Cloud Computing Approach The industrial use of databases is advancing to the point where modern and fast solutions are required in most industries. Plattner (2011) states that Sub-second response time and real-time analytics are key requirements for applications that allow natural human computer interactions. We envision users of enterprise applications to interact with their software tools in such a natural way, just like anyRead MoreJob Description Essay755 Words   |  4 PagesHRMT 70002 Job Position (Specialist Type): On-line/Cloud Project Coordinator Quantity: 1 Estimated Start Date: Immediately Employment Type: Full Time Reports to: Raja Ramanathan Issue Date: November 14 2017 Closing Deadline: 12:00 noon (local Toronto time) November 30th, 2017 1.0 Summary Coordinate activities related Technical Business SMEs in the development and implementation of SharePoint Office365 with MS Azure in the Cloud Project: - Assist in a Pilot to determine feasibility withRead MoreApplication For Approval Of Research Activity1506 Words   |  7 Pages0223951712 1.5 Supervisor (if applicable) Prof. Alison Clear 1.6 Project Title Green Cloud Computing 1.7 Project Start Date and Duration 21st March 2016, 15 Weeks 2. Research Outline 2.1 Aims/objectives/hypotheses of project (describe in plain language, free from jargon) The aim of this research is to study the contributions of green cloud computing in reducing the wastage of energy and the operational cost in datacentres hosting cloud services and thereby acquiring the environmental sustainabilityRead MoreProject Deliverable 1: Project Plan Inception Essay1192 Words   |  5 PagesProject Deliverable 1: Project Plan Inception Our Internet based company with the gross revenues of more than $35 million dollars per year. We are planning to merge with multinational company of equal size. Our company currently uses operational systems and relational databases but desire to expand into data warehousing. We will be integrating different technologies from different solution providers and incorporate industry best practices in connection with the development of technological systemRead MoreAssignment 11247 Words   |  5 Pagesof Infrastructure Services, I am viewing my current legacy constraints as new business opportunities. In February 2017, I directed an Independent Assessment and Infrastructure Roadmap (IAIR) project to evaluate the offices current-state infrastructure services capability, compared to the NIST framework for Cloud Service Provider (CSP) businesses. By viewing our internal offerings as a competitive CSP business and adopting the framework, I will be able to provide value to our consumers, aid the transformationRead MoreThe Development And Support Of Apache Hadoop1684 Words   |  7 Pagesfrom batch through interactive to real-time - all supported with solutions for governance, integration, security and operations. †¢ Completely Open: HDP is the only completely open Hadoop data platform available. All solutions in HDP are developed as projects through the Apache Software Foundation (ASF). There are NO proprietary extensions or add-ons required. †¢ Fundamentally Versatile: At its heart HDP offers linear scale storage and compute across a wide range of access methods from batch to interactive

Values Literacy And Its Impact On Our Society - 1161 Words

However, in our society â€Å"not† becoming a reader or at least a literate individual is becoming less of an option and is at the very least accompanied by insurmountable social stigma. In order to survive in a culture that values literacy and is so tied to language, the mastery of reading skills is essential. This puts those with learning disabilities, and any others unable to master the skill of reading at an immediate disadvantage because reading has several very important purposes. First, it helps us reach higher levels of understanding and creativity, mainly through participation in the process of â€Å"aesthetic reading.† It helps us as readers reach the â€Å"thought-in-action† stage that Rosenblatt promotes, where we are participating in the transaction with the text and actively making meaning as we read. Second, and perhaps more significantly, reading sits at the center of our culture. We have to know how to read in order to get the kind of jobs necess ary to earn a living wage. Even a cashier at McDonald’s has to be able to interpret menus, food labels, and instructions. Being able to read and comprehend easily is typically equated with success, an equation that gets reinforced in schools as teachers go to great lengths to show students why they need the knowledge they are getting in class. This is not necessarily bad; it motivates students to work harder, and in a world that is virtually constructed of language as Derrida asserts, the ability to read must be emphasized as anShow MoreRelatedMedia Literacy Is Not Just Important1401 Words   |  6 Pagesâ€Å"Media literacy is not just important, it’s absolutely critical. It’s going to make the difference between whether kids are a tool of the mass media or whether the mass media is a tool for kids to use† (Linda Ellerbee). In a culture enthralled by the media, the concept of â€Å"Media Literacy† has been one that has materialized multiple defin itions. But the most commonly used is that media literacy is the ability to access, analyze, evaluate and produce media in a variety of forms. Since the advent ofRead MoreEssay On Mass Media1277 Words   |  6 PagesINTRODUCTION Mass Media reaches a large part of our audiences today, whether it be from the movies, advertising, the internet, newspapers, magazines, twitter, you tube, Instagram, Facebook and so forth and because of this it can affect how we think and believe, both personally and as a society. Today, I will address three specific areas that product mass media channels have been used and has made a difference, either to me personally, or in society in general. A biography of D. W. Griffith, filmRead More Media Literacy in the Classroom Essay1340 Words   |  6 PagesMedia Literacy in the Classroom Works Cited Missing Media literacy is defined as the ability to access, analyze, evaluate, and communicate messages in a variety of forms (Know TV). In more practical terms, media literacy means questioning the media and interpreting its many messages accordingly. Students are exposed to mass quantities of media on a daily basis. They watch television and movies, read books, newspapers, and magazines, listen to music, and in more recent years explore the InternetRead MoreLiteracy, Opportunity, And Economic Change956 Words   |  4 Pageschapter one of the book Literacy in American Lives. The author of this book is Dr. Deborah Brandt, a professor of English at Wisconsin Madison University and her main focus in Literacy in American Lives is to study about how people have learned to read, how they use their ability to read, and how literacy learning changes with time. In this first chapter â€Å"Literacy, Opportunity, and Economic Change†, Brandt focuses on how economic change can affect the value of literacy, and the impact that this changeRead MoreI Am A Teacher s Degree Program1421 Words   |  6 Pageschildren have had the same experiences as I have had with reading. Although I am not sure I want to be a literacy specialist, I chose the literacy Master’s Degree program because I wanted to help all children, especially struggling readers, develop a love for reading and become successful readers and writers. If I had not seen children struggle with reading, I am not sure if I would have ever chosen literacy for my Master’s program. I know each child I meet comes with different experiences and needs. PriorRead MoreThe Cycle Of Illiteracy And Illiteracy984 Words   |  4 Pagesalways been a problem in society in various ways that I believe, can only be frowned upon. Events in the past and present days emphasize the importance of basic education focusing in literacy as an essential part of our society. An experience as simple as a parent being illiterate can have a ripple effect on their children. Such as, my grandfather, who was raised in Mexico and was taught that labor to provide for his family was of higher importance than education and literacy ever would be. For manyRead MoreThe Ideas Of Technology In Fahrenheit 451, By Ray Bradbury999 Words   |  4 PagesKofi Annan once said, â€Å"Literacy is a bridge from misery to hope. It is a tool for daily life...and a building block of development†. Without literacy, it is clear that people end up living a miserable life. Similarly, the book, Fahrenhei t 451, by Ray Bradbury, is about a futuristic society that does not value literacy. Therefore, they end up having books banned from their households. As a result, people start to be addicted to various forms of technology, which they end up living empty and emotionlessRead MoreInfluence Of Mass Media885 Words   |  4 Pages Mass Media: Development and Literacy Alicia Nunez HUM/186 Media Influences on American Culture 8/21/2017 Allyson Wells Mass Media: Development and Literacy In the last century mass media has went from paper to digital, these major developments have influenced American culture in many ways. Newspapers have been around from the beginning they provide readers with information of practical value such as; television schedules, weather maps, and listings of stock prices. In additionRead MoreEducation, Education And Literacy1421 Words   |  6 PagesEducation and literacy are very important and play many roles in everyday lives. Over many years, education and literacy have been viewed as something to be proud of and something to strive towards, this can be seen back in the mid-20th century, while in more recent times, the views have changed to almost the polar opposite of the original views. Today, they aren’t as cherished or valued as they were back in the day. In the time of Malcolm X, the mid-20th century, education and literacy were valuedRead MoreHow Illiteracy E. Ffects Individual People And Society As A Whole1739 Words   |  7 PagesCiara Puckett Professor Jean Schloeman English 101 15 June 2015 How illiteracy e ffects individual people and society as a whole An Estimated 27 Million Americans are considered illiterate, and another 45 million are considered marginally competent in basic skills. (Women,illiteracy,pov) An illiterate person in our society faces trials every day that are taxing, making life difficult mentally and physically. There is an overwhelming amount of research and studies that indicate that individuals

Airline Group Strategy for Emirates Airlines - myassignmenthelp

Question: Discuss about theAirline Group Strategy for Emirates Airlines. Answer: Introduction Emirates Airline is one of the major airlines in the aviation industry that is based in Dubai and fully owned by the Government of Dubai. The business operations of this airline are growing at a better rate, as it is going through business expansion all over the world. Emirates Airline is expanding its business throughout all the continentals. In the year 1985, Emirates Airline was founded in Dubai and by the year 2013, this has attained a considerable growth and currently it has become third largest commercial airline in the world. The given case study, i.e. named as Emirates Airline: Connecting the Unconnected includes the technology, business strategy, how this airline selects its new routes, tools and equipment and manages its marketing, branding and human resources. In addition, it is effectively managing the relationships with countrys government. The airline forms an internal strategy as it increases the opportunities in geographical markets. Now, the company has become one of the top and leading airlines in the world, with highest number of domestic and international passengers. This report answers the questions given along with the case study. It includes the factors behind the success of Emirates in Dubai. Furthermore, it describes the role of Dubai and location in the success of airline. Moreover, it includes the SWOT analysis of Dubai-based hub-and-spoke model of Emirates airline. Factors behind Emirates Success There are various factors behind the success of Emirates Airlines. There are some reasons why this airline has grown as a biggest commercial name under the civil aviation sector. While it can be recognized to various factors, below are some of the most important factors, which contribute to the success of Emirates Airlines. Branding The most important factor among airline investors can allow an organization to some of better choice selections for developing its global image and reputation. The company has a better brand image in the aviation industry. It is increasing its customer base by enhancing its services. To improve in-flight experience, airline has transformed a number of seats into premium classes and enhanced its luxury facilities and included new flights, which provided modern facilities. Emirates Airlines had won the World Travel Award in the travel industry for best service three times (Armstrong, Kotler, Harker and Brennan, 2015). Finances Emirates Airline is owned by the Investment Corporation of Dubai, so it has no shortage of support, whether it is about the logistics or complete amount of cash, which is needed to eliminate the barrier behind entering in more extensive marketplace. The airline is having a strong financial support from government of Dubai. Furthermore, dependence of Dubai on tourism makes sure Investment Corporation of Dubai considers this brand seriously (Abeyratne, 2013). As an outcome of this, a huge amount of money was forced in before when the Emirates airline turned its profit. Operations Operations of Emirates Airlines are very effective and major contributor to its success. Having selected to run outside the purview of alliances between different airlines Emirates organization selects to attain growth of its own accord without being restricted by the market limitations, which are posed by these strategic alliances. It not only give all the revenues and incomes for the company alone but also offers it considerable power in the market that is defined by the airlines if strategic alliances (Belobaba, Odoni and Barnhart, 2015). In addition, Emirates Airline is implementing hub and spoke model. This model is the major contributor to the success of this airline. The company has operated this model all over the world that consists of a single hub, which is based on several arrival banks, which are followed by departures that enables the travellers to connect through this hub among different points. This model assists this airline to make its operations smoother. The operat ions of Emirates Airline are the major factors, which drive the organization towards gaining competitive advantage against its competitors, like; Qatar Airways, British Airways, Turkish Airlines etc. Customer Service Customer service is also one of the major factors for success of this airline company. The organization is providing creative and customer focused services and has reliability in airline services. Meanwhile, the services to customers are as significant as fuel in flights. So, the constant growth and innovation in products is very important for the organization. Moreover, other critical success factors competitiveness and sustainable growth (Bamber, et al, 2009). It can be ensured that Emirates Airlines is excellent in offering customer services and expanding its business operations in international market. The company has been endeavoring to maintain its growth with staying competitive in aviation market by implementing cost effective and differentiation strategy in the market. It assists the organization in increasing its customer base and gaining more competitive advantage over its competitors in the industry (Dudley, 2016). Moreover, the success of Emirates airline can be entitled to the government of Dubai. Role of Dubai in Success of Emirates Selecting an appropriate location for business is one of the major decisions for an organization. It is a key component to the success of an organization. If a firm chooses wrong location, then it can have sufficient access to workers, customers, materials and other transportation services. So, location generally plays a vital role in the revenues and overall success of the company. Location strategy framework is a plan for finding an optimal location for the business by recognizing its objectives and needs and looking for the location with products and services, which are well-suited with these objectives and goals (Grimme, 2011). The company uses different criteria to find out an appropriate location for its business and company establishment. In the given case, Dubai is playing an important role in the success of Emirates Airline. The organization is having various strategic advantages from this location. There are so many components of location strategy framework, which are supporting the growth and success of Emirates in Dubai (Hazledine, 2011). The company has established its business in the country by considering some specific factors. The location strategy framework is stated below; Government Support When an organization establishes its business in a location, it may confront various barriers and restrictions from government. So, there will be need of examining the governmental and cultural issues in the area when creating its location strategy. In Dubai, this airline is owned by government of Dubai and government is supporting Emirates in every way. When the company has developed its hub-and-spoke model, it required both access to new destinations and a powerful hub airport (Homsombat, Lei and Fu, 2014). The government of country has supported Emirates by providing funds. It has maintained its strong financial relationships with Emirates Airline via its holding company, i.e. Investment Corporation of Dubai. The government of is the major reason behind strong growth and success of Emirates Airline in country. Location capability and capacity Emirates Airline is practicing a hub type model in this country, which is not new in the aviation sector. By looking at the capacity and capability, Emirates has effectively capitalized on its chosen location, i.e. Dubai, a small state that is located to approach 75% of the population of the world in a flight in eight hours to develop a profitable and growing hub based operational model. This model has proven beneficial on longer routes needing refueling, like; by grounding itself in different locations that is central to West and Sub Saharan Africa and Asia (Jarach, 2017). By this, the organization does not have fear to lose out to its leading competitors by holding in Dubai. Thus, the choice of Dubai is a major contribution to the success of Emirates Airlines. Environmental and climate factors For the organizations in airline industry, it is very important to consider climate and environmental factors while making decision regarding location. The climate and environmental factors of Dubai are beneficial for Emirates Airlines. The airline was benefitted from comparatively good weather condition, aside from heat and occasional fog, the operations of airline stayed free of rain and snow falls, which delay in American and European airspaces (Kapferer, 2008). Increased Tourism The percentage of tourism in Dubai is increasing continuously with a significant growth rate. The government of Dubai enabled the incoming tourist flows by removing major requirements of visa and introducing marketing and promotional campaigns. In the year 2012, receipts from tourism is totaled approximately $10.4 billion that is more than other countries in Middle East. So, the selection of Dubai is beneficial for Emirates to get success in aviation industry (Kleymann and Serist, 2017). In the country, most of the tourists are travelling and departing via the flights of Emirates Airlines. This is one of the significant components under the location strategy framework for Emirates while making decision regarding Dubai. Thus, Dubai is playing an important role in the success of Emirates Airlines. SWOT Analysis In order to attain growth in Dubai, Emirates Airline has adopted and implemented a hub and spoke model, which is proven very beneficial for the organization and its operations in the country. The SWOT analysis of this hub and spoke model is stated below by considering different factors, i.e. strengths, weaknesses, opportunities and threats (Lawton, 2017). Strengths Most of the passengers of Emirates are simply connecting through DXB and organizational model of the company at its home airport is geared to serving to these flows of passengers of linking traffic. The company runs its hub and spoke model, under which it has established a single hub that is grounded on different arrival banks, i.e. followed by departures. It allows travelers to connect through a single hub among different points. This is enhancing the operations of airline, as all the operations are managed from one point. When it is about the success of Emirates Airlines, its business and operational model is always considered. This model at Emirates has resulted in the significant growth of airline over past few years (O'Connell, 2006). It is very beneficial for longer routes flights, which are managed from a single hub, i.e. Dubai. There are two major operational factors, which play an important role in this model, are hub of Emirates and its aircraft fleet. Hub and spoke model o f Emirates Airlines is supporting the organization in attaining higher competitive advantages over its competitors. Weaknesses The hub and spoke model is used by Emirates airlines all over the world, but this includes various weaknesses and issues, like; uneven utilization of human resources at Dubai hub and airport overcrowding during peak and seasonal times. These are the major weaknesses, which may impact the growth of Emirates in Dubai (OConnell, 2011). Opportunities This business model of the company has been offering several opportunities to Emirates Airlines in this competitive business environment. This model will assist in the development of Dubai as an airline and tourism hub. It is assisting the organization in connecting to all over the world. In addition, it will aid the organization in managing their operations in better way and enhancing its capacity and capability. The company may get various economic advantages by adopting this model. It assists the nation where the hub is situated and since the transit duration is generally some hours, so travelers will do shopping there at duty free thus enhancing its domestic revenues. In this way, it has positive impact and opportunities on economy of nation (Pearson and Merkert, 2014). Threats There are some threats, which impact the growth and operations of the Emirates Airlines. If there will be disruption in the flights, it may delay the entire hub. It can take many days in smoothening of these delays. So, effective operational management is an important process for managing the hub. There may be the issues related to connectivity, so that the people may feel disgruntled. It can challenge the brand image and reputation of Emirates Airlines in Dubai and around the world. Is Emirates Airlines still a Success Story Yes, Emirates Airlines is still a success story. The continuous growth and success of Emirates Airlines is making competitive pressure on its competitors all over the globe, like; Quantas, Qatar Airways etc. There are various factors at Emirates Airline, which are the reasons behind its continuous growth and success. These factors are like; location, culture, operations, leadership, internal strategic decision making etc. Emirates Airline recorded 2016 as another year of success and considerable growth around all the scales of networks in sense of development of route, growth of fleet and increased number of travelers (Riva, 2013). In this year, the president of company was very much satisfied with its growth. The below-given graph indicates the fleet growth of Emirates Airlines between the duration of 2000-2015. It is continuously its fleets and introducing new flights to increase its business operations to all over the world. The organization is implementing an organic growth strategy and it will continuously use this strategy and make development in commerce and tourism in Dubai. The major focus of the company is on offering excellent services and experiences to its customers and passengers. The company also had a significant year in customer operations. In the year 2016, it was awarded as Worlds best airlines by Skytrax. Now, it is adding to the online and digital business (Shaw, 2016). By this, it was able to connect with more than 8.8 million travelers and send 1.7 million messages. The facts and figures of current year indicate that company is experiencing a significant growth in the number of passengers and in terms of revenues. It is flying biggest fleets in the world, i.e. Boeing 777 and Airbus A380, which offer its customers comforts of the modern and very efficient aircraft in the skies. Now, the company has the command on up to 39% of the market share in the aviation industry (Riva, 2016). In the Asian airlines market, the company has seen most significant growth over other airlines. Emirates Airlines is principally successful due to its pricing strategies, which are very competitive and it utilizes them against its competitors. Thus, it can be analyzed that Emirates Airlines is experiencing a considerable growth and success in aviation industry in Dubai. Dubai is the best place for Emirates to operate its business in aviation sector. The facts and figures show that company is still a success story and will continue to remain in the future. Conclusion Thus, the above report concludes that Emirates Airline is a well-established and well-known airline in Dubai. There are various effective factors, which are driving the growth and success to the organization. These factors are such as; branding, finances, operations and customer services. It is adopting a hub and spoke model as its operational business model. This model is beneficial for the growth and success of Emirates. From the above case report, it can be analyzed that Emirates is the airline organization, which is experiencing continuous growth and success in competitive business environment. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R. (2015).Marketing: an introduction. Pearson Education. Abeyratne R. (2013). Regulation of Air Transport: The Slumbering Sentinels. Montreal: Springer Belobaba, P., Odoni, A. and Barnhart, C. eds. (2015).The global airline industry. John Wiley Sons. Bamber, G.J., Gittell, J.H., Kochan, T.A. von Nordenflytch, A. (2009). Up in the Air: How Airlines Can Improve Performance by Engaging their Employees. Cornell University Press. Dudley, D. (2016). Is the Emirates Airlines Growth Story at the End? Retrieved from https://www.forbes.com/sites/dominicdudley/2016/11/11/is-the-emirates-airline-growth-story-at-an-end/#64b8d11e66d6. Grimme, W. (2011). The growth of Arabian airlines from a German perspectiveA study of the impacts of new air services to Asia.Journal of Air Transport Management,17(6), 333-338. Hazledine, T. (2011). Legacy carriers fight back: Pricing and product differentiation in modern airline marketing.Journal of Air Transport Management,17(2), 130-135. Homsombat, W., Lei, Z. and Fu, X. (2014). Competitive effects of the airlines-within-airlines strategyPricing and route entry patterns.Transportation Research Part E: Logistics and Transportation Review,63, pp.1-16. Jarach, D. (2017).Airport marketing: Strategies to cope with the new millennium environment. Routledge. Kapferer J. (2008). The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. London: Kogan Page Kleymann, B. and Serist, H. (2017).Managing strategic airline alliances. Routledge. Lawton, T.C. (2017).Cleared for take-off: structure and strategy in the low fare airline business. Routledge. O'Connell, J. F. (2006). The changing dynamics of the Arab Gulf based airlines and an investigation into the strategies that are making Emirates into a global challenger.World Review of Intermodal Transportation Research,1(1), 94-114. OConnell, J. F. (2011). The rise of the Arabian Gulf carriers: An insight into the business model of Emirates Airline.Journal of Air Transport Management,17(6), 339-346. Pearson, J. and Merkert, R. (2014). Airlines-within-airlines: A business model moving East.Journal of Air Transport Management,38, pp.21-26. Riva A. (2013). Emirates Airline is eating all other airlines lunch but is it here to stay? Available from: https://www.ibtimes.com/emirates-airline-eating-all-other-airlineslunch-it-here-stay-1472912. Shaw, S. (2016).Airline marketing and management. Routledge.